I cannot believe this is newsworthy, not only newsworthy, but high up on the list newsworthy.

“It’s the era of Diddy.”

So proclaimed the hip-hop impresario formerly known as Sean Combs, Puffy, Puff Daddy and now P. Diddy on Tuesday’s Today Show, as he explained that he was changing his name once again.

As for what brought about the latest change in moniker, the entertainer admitted that his previous name change left his fans uncertain of how to address him.  “I felt like the ‘P’ was getting between me and my fans and now we’re closer,” Diddy said.

“I even started to get confused myself—and when I’d called someone on the telephone it took me a long time to explain who I was. Too long,” Diddy told the New York Post.

“One word. Five letters. Period,” he added.

Of course, just talking about his new name isn’t enough for the scene-making mogul, who’s planning to throw his latest title a coming-out party of sorts when he hosts the MTV Video Music Awards on Aug. 28.

“To be honest, the unveiling of Diddy, you gonna see that at the [Video Music Awards],” he told MTV News. “You gonna see that in the entrance. You gonna see that swagger. You gonna see how I’m gonna navigate you through the journey. I’m gonna play my position, my role. The artists are gonna play their role. We’re gonna have an incredible, incredible party.”

So ladies and gentlemen, please make sure that if you see Sean Combs out on the streets, that you address him by his newest correct name “Diddy” so that you do not confuse him.  Good Lord - This makes his fifth name and he is going to have a party to celebrate it?  I mean I could understand the name change party for the first, second, maybe even the third name…but for the fifth?  Thanks Diddy, I can hardly wait to be “navigated” through the journey!